Shaping the Future of LED Therapy

Discover the story, values, and expertise that make iSMART Developments a global leader in innovative LED technology.

Who We Are

The team at iSMART Developments has been a pioneer in LED therapy for over two decades, combining cutting-edge technology and expertise to create world-class solutions in skin health and light-based technologies for anti-aging, inflammatory acne, inflammatory skin conditions, pain relief and general wellness. Global brands trust us to deliver safe, effective, and clinically proven products that make a real difference.

Our dedication to quality, innovation, and compliance is unmatched, with every product designed to meet the highest International regulatory standards. At iSMART, we’re not just creating products – we’re shaping the future of light-based therapies.

Advancing Light, Enhancing Lives

At iSMART, our mission is to transform lives through the power of light. By delivering innovative, scientifically proven LED technologies, we aim to visibly improve skin health and wellbeing, boost confidence, and empower individuals to look and feel their best.

Relaxed woman wearing FaceLite LED mask while lying in bed
Woman lifting LED face mask glowing with red light

Leading the World in LED Innovation

Our vision is to remain at the forefront of LED technology, driving advancements that redefine skincare, health, and wellness. We strive to be the trusted partner for brands worldwide, creating products that set new benchmarks in safety, efficacy, and sustainability.

Close-up of illuminated FaceLite LED face mask
Person wearing FaceLite LED mask in a home setting
Décolite LED neck light therapy device glowing red on model’s chest
Woman holding red LED light therapy mask to her face during treatment
Model using under-eye LED light therapy patches
Hand treatment with red light LED therapy device

Built on Scientific Innovation,
Guided by Integrity

  • Innovation: We push boundaries to develop groundbreaking solutions that deliver real results.
  • Quality: Every product we create reflects our unwavering commitment to excellence and safety.
  • Collaboration: We believe in the power of partnership, working closely with brands and teams to achieve shared success.
  • Sustainability: We are dedicated to minimising our environmental impact and creating a brighter future.
  • Empowerment: At our core, we aim to empower individuals with products that enhance their health and wellbeing.

Our Global Presence

iSmart Coverage on a map of the world

Our Senior Team

Sue D’Arcy

Founder & Chief Executive Officer

Sue is a Research Scientist with an MBA and a history of breakthroughs in LED therapies and regulatory-approved devices. As CEO of iSMART, she drives the corporate direction, ensuring the company stays at the forefront through new product development, compliant clinical research, and regulatory strategies. Sue’s leadership leverages LED technology’s potential for new treatment indications, guiding iSMART’s team with a clear plan for innovation and effectiveness.

Professional headshot of team member Andrew Bailey​, Chief Operating Officer​ at iSmart

Andrew Bailey​

Chief Operating Officer​

Andrew has over 20 years of experience in senior operations roles within phototherapy device manufacturing, overseeing operations, purchasing, logistics, and manufacturing, while managing key suppliers and distribution.At iSMART, he coordinates manufacturing and shipping to meet customer expectations and liaises with customers regarding their future requirements to maintain suitable stock levels. Andrew holds an honours degree in Chemistry from the University of Birmingham. 

James Woodhead​

Chief Technical Officer​

James has over 25 years of experience in the Opto-Electronic Industry and holds a degree in Physics from the University of Wales. At iSMART, he leads the team responsible for all product design, development, and life cycle management, including overseeing our design and manufacturing partner. He ensures compliance with ISO13485 and MDSAP standards. As part of the senior leadership team, James helps set the strategy for product development and growth. 

James Amos​

Commercial and Finance Director​

James joined iSMART with over 20 years’ experience in manufacturing and property. A Chartered Accountant with a degree, he has led large-scale, complex projects with multi-disciplinary teams. Previously, he was a Development Director for an ASX-listed developer, managing a £2bn+ project. James oversees the Commercial, Legal, and Operational aspects of iSMART and is responsible for delivering the company’s growth strategy as part of the senior management team. 

James Knight

Chief Business Development Officer

James Knight is a successful entrepreneur and executive with a track record of founding and scaling successful companies in teeth whitening and at-home beauty devices. With 16 years in China as a consultant, he specialized in research, design, development, and manufacturing for leading global brands. James has held pivotal leadership roles, including Vice President of Business Development, Head of Innovation, and CEO, spearheading groundbreaking advancements in light therapy and at-home beauty devices while driving robust product development and market expansion.

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A Legacy of Innovation & Science

For over 20 years, iSMART has been pioneering LED technology, developing world-first solutions and redefining industry standards. Our history is a testament to our dedication to innovation and excellence.

1995- 2003

A series of NASA-funded experiments investigated medical uses of LEDs, including accelerated wound healing.

2000

LED therapy was used by doctors treating non-melanoma skin cancer in hospitals when it was noted that the skin surrounding the treatment area also seemed to vastly improve. The first study on LED therapy and skin rejuvenation recorded significant results, and LED has been used within the medical sector for skin rejuvenation ever since, in an ever-expanding sector.

2002

With no downtime or side effects, LED light therapy became more popular in beauty salons and aesthetics clinics. LED therapy can enhance the results of traditional beauty treatments providing a boost to revenue streams and improved client satisfaction.

2018

iSMART Developments Ltd was founded by Sue D’Arcy and a small in-house team, with the core members jointly responsible for the first clinical studies in LED light therapy, and for the work that resulted in the introduction of Omnilux, now widely accepted as a global leader in the LED Healthcare & Medical device sector

2019

iSMART Developments Ltd launched the first home-use flexible silicone LED device for the face and for the Décolletage. iSMART achieved FDA clearance for the mask and the bib.

2020

Launch of the first LED panel device to specifically treat the visible signs of ageing of the hand – handLITE.

2022

Achieved MDSAP and ISO13485 Regulatory Status.

2023

Achieved MDR for our Facemask specifically designed to treat mild to moderate acne vulgaris.

2024

First to achieve FDA clearance for the treating wrinkles and the visible signs of ageing of the Neck and Decolletage area with our decoLITE LED panel.

2025

Achieved FDA clearance for the treatment of dermatitis of the hand using our LED Glove device, handLITE.

Expertise at Every Step

Our team brings decades of experience across every stage of product development, ensuring we deliver exceptional results from concept to market. Guided by a proven process that includes conception, feasibility, clinical validation, project planning, product design and development, testing and validation, commercialisation and launch/post-launch support, iSMART’s experts provide unmatched support at every step.

With leaders who have shaped the LED industry and a team committed to excellence, iSMART Developments is uniquely positioned to turn ideas into reality and drive meaningful innovation.
iSMART Developments logo

The iSMART Family

faceLITE logo

Combining luxury and innovation, faceLITE offers award-winning LED devices designed for skincare professionals and at-home use.

healed

Dedicated to improving animal health, heaLED applies our tried & tested LED science to deliver transformative benefits for pets.

Our Commitment to Sustainability

As a leader in LED technology, iSMART recognises the importance of corporate responsibility. We are committed to reducing our environmental impact, supporting ethical sourcing, and fostering positive change within our communities.

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Join the
iSMART team

At iSMART, we’re always looking for passionate, talented individuals to join us in shaping the future of LED therapy. Whether you’re an experienced professional or just starting your career, we offer opportunities to grow, innovate, and make a difference.

Explore our current openings and take the 
first step towards a rewarding career with iSMART Developments.

Discover the Difference with iSMART

Join the leaders in LED technology and experience the innovation, 
passion, and expertise that define iSMART Developments.